Send the right email to the right person — automatically.

Segment by Any Combination of Criteria

Build segments using any data point you have about your subscribers. Filter by:

• Engagement — Opens in last 30/60/90 days, click behavior, inactivity periods
• Tags — Custom tags applied manually or via automation triggers
• Custom fields — Any data you've collected at signup or imported from CSV
• Subscription date — New subscribers, anniversary-based, or duration-based
• Campaign interaction — Opened specific campaign, clicked specific link, didn't open
• Location — Country or region-based segments for localized sends

Real-Time Updates

Segments update automatically as subscriber behavior changes. A subscriber who moves from "inactive" to "active" by opening an email is immediately removed from your re-engagement segment and added to your active one — without any manual action.

Engagement-Based Segments Out of the Box

SuperMailr automatically tracks engagement levels for every subscriber. You can instantly build segments for: highly engaged (opened 3+ of last 5 emails), moderately engaged, low engagement, and inactive. These segments are ready to use for targeted campaigns without any manual configuration.

Use Segments in Automations

Segments aren't just for one-time campaigns. You can use them as automation triggers — start a re-engagement sequence when a subscriber enters the "inactive 90 days" segment, or send a loyalty campaign when someone reaches the "5+ purchases" segment. Segmentation and automation work together as a complete behavioral marketing system.

Reporting by Segment

See campaign performance broken down by segment. Compare open rates, click rates, and unsubscribe rates across your subscriber groups to understand which segments respond best to which types of content.